Month: January 2018

So Why do you Think it will be any Different on the Web?

This is a very common problem. The point of this article is to explain the benefits of adding an opt-in section to your Web site and show proof in the form of a measured experiment the Conversion Chronicles ran with for 3 months that the technique works. Adding opt-in is designed to help instill trust in the visitor and trust ultimately is the key to improving online lead generation and eventually closing the deal. Don’t get mad just ask yourself why? One recent subscriber to our Web site was furious with his design team because the Web site they...

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